The Importance of Spontanous Decisions

SIGNATURE KEYNOTE

THE IMPORTANCE OF SPONTANOUS DECISIONS - A QUEST FOR A SANDWICH

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Not all journeys begin with a map—some start with a craving. When Duku Forè made a spontaneous decision to pursue a $9 sandwich on the other side of the world, he had no idea it would ignite a year-long travel quest, filled with unexpected lessons and unforgettable moments. It wasn’t part of any itinerary. There were no brochures, no planning spreadsheets—just a moment of curiosity that turned into a transformative global experience.

In this energetic and reflective keynote, Duku takes audiences through the story of how one seemingly trivial decision led to some of the most profound and perspective-shifting experiences of his life. From bustling cities to quiet corners of the world, each destination brought not only adventure but new insights into the heart of what travel means—and what travellers truly seek.

This playful yet powerful keynote invites tourism professionals to reimagine the travel experience through the lens of curiosity, spontaneity, and human connection. Duku’s story isn’t just about a sandwich—it’s about what happens when people follow their instincts, embrace the unknown, and find meaning in the unplanned.

  • What Makes Tourists Tick?

    Explore the psychology behind why travellers choose the experiences they do—and how small details can lead to lasting impressions. Discover what drives decision-making in the moment and how tourism providers can align with those spontaneous desires.

  • The Sandwich That Sparked a Global Journey

    Hear how a single craving launched Duku into a spontaneous trip around the world, and why that decision became one of the most pivotal in his life. This story highlights how desire, curiosity, and storytelling fuel modern exploration.

  • The Final Stop: The Sandwich Shop

    A moment of reflection, humour, and insight—was it worth it? Discover what made the end of his journey meaningful and what tourism providers can learn from his experience in crafting emotional payoffs within the visitor journey.

  • Designing for the Traveller’s Spirit

    Unpack how to design services, destinations, and campaigns that speak to the spirit of adventure and spontaneity in every traveller. Learn how to create touchpoints that invite detours, wonder, and stories worth retelling.